Author Archive: Logan Hughes

Top 3 Link Building Resources

Search engine optimization has slowly proven itself as one of the indispensable components of digital marketing. Many businesses already acknowledged its relevance the reason why SEO strategists, up to this time, has been continually researching and testing for best tools and link building resources that can be used to effectively improve SEO value to a business website. Luckily, a list of link building resources has increased over time as most SEO strategists have been kind enough to share valuable knowledge with the SEO community. Authority and trustworthiness of the page are key elements which lead to a higher ranking in search engine results, the reason why the type of resources being used should be well-thought out.


Of course, human creativity should not discredit despite the overwhelming tools and resources that are readily available for SEO strategists. Amongst are Top 3 link building resources that are commonly used as listed below.



  1. Broken Link Building Bible


It is a link building tactic where you need to find a broken link, recreate and replace it with more valuable content links. You need to be mindful thou of distinguishing a broken from a dead link as the latter does not contribute any impact to your site. Moreover, there are two top rebuilding tools that can be used in content creation: Wayback Machine and Warrick.


  1.  Use of Educational Link Bait

With the evolution of link building, educational sites have been a consistent source of high-quality links. Though perceived to be one of the powerful and authoritative backlinks, these are hard to get. However, reading some guides can best help you like the Wordstream’s guide to using editorial linkbait to get .edu links.


  1. Linking Out to Relevant Pages

Among the benefits that your website can take advantage of in linking out instead of doing the traditional strategy of link building is the exposure your site gets and the chance for other sites to link back to your page as well. While some are anxious that linking out to relevant pages can affect site rankings, no proof of such consequence has seen yet. On a positive note, perhaps doing so can broaden your network and adds value to your site in the long run.

Top 3 Link Building Tactics

At the top of an SEO strategist mind, link building is about creating and making valuable links to promote a website or putting it in an impressive Google search rank. When you have already employed link building strategies, the process will not stop there because it would still require a method on how you can properly secure links.


Link building tactics are something that a good SEO strategist already know and in fact, there are thousands of ways on how this can be done. But in terms of effectivity, below are the Top 3 tactics in securing a link.


Links to resources

This resources may be in a form of complex guides, often-needed documents, curated lists and more. It then serves as a valuable resource especially on the niche your website is directing at. It would be best to publish own written contents on your website but linking through resources is also an option that helps website exposure by sharing worthy resources already available on the web. Make sure though that you are linking from a reputable site.


Links through content

The main goal of this method is to target high authority websites. This can be done by identifying blogs, publications or news sites, infographics, or doing an interview with a person with authority in your niche. Take this as an advantage for your website’s exposure and in building a reputation as well in the targeted industry. It is also good that you are doing something creative for the website’s content and not just solely based on a written form. Video blogs is an example.


Links through community

The first-two preceding methods should have helped you build connection and relationship to your niche-community. But engaging in activities such as attending an industry event, presenting in trade shows and the like gives you the impression of sincerity and commitment.  Oftentimes, being participative in activities directly involving your niche is a good way of letting the community be aware of your existence and grow your network as well. The main objective really then is visibility which adds value to your business both in short and long-run.